What A Man, What A Legacy

The timing is ironic, just as Apple has taken the mantle as the world's biggest market cap company from Exxon Mobil. Jobs has been so influential globally for the last 20 years at least. The best thing I got from him is you do not give your customers what they want ... you create what they don't even know they needed. MBAs and people who manage via data and surveys will never achieve greatness, these are ass-covering jobs which they do when the projects or ideas they implement were to fail (oh no, but we did the survey and consumer testing ...). Greatness comes from knowing deep inside of you something you should do that you think will work.





“Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.”


“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”


“The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don’t mean that in a small way, I mean that in a big way, in the sense that they don’t think of original ideas, and they don’t bring much culture into their products.”


“My job is to not be easy on people. My job is to make them better.”


“We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? And we’ve all chosen to do this with our lives. So it better be damn good. It better be worth it.”


“Almost everything–all external expectations, all pride, all fear of embarrassment or failure–these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”


I don't know why, but when I heard the news today, this song suddenly appeared in my mind, I think its the word "quest" ... from now on this song from Man of La Mancha will always make me think of Steve Jobs ...

Posted in: Apple,Steve Jobs