Property and Casualty Insurance E-Business in Asia

More insurance firms in Asia area unit victimization the net as a channel, and therefore the portion of premium financial gain from this channel is growing.

In the report Property and Casualty Insurance E-Business in Asia: Trends and Best Practices, Celent appearance at property and casualty insurance e-business growth in Asia and identifies best practices within the on-line sales space, including:

* Marketing: victimization numerous ways to extend web site traffic.

* Product: providing product that target a transparent user group; providing each prepacked and r la menu edges.

* Process: rising method automation; providing a demo of the acquisition method, real time quotation, numerous payment ways, elaborated claims, and alternative service info and after-sales service.

* Content: rising content quality and readability; providing product comparison tools and added info, presentation slides, or multimedia system content.

* Communication: providing numerous contact ways and integration call centre and client feedback.

Celent additionally examines the explanations and analyzes the drivers for the event of property and casualty insurance e-business in Asia, and comes the expansion of the market over consecutive 5 years.

"In several countries in Asia, the net is evolving from being strictly associate degree info and communication medium to a crucial channel," says Wenli Yuan, Senior Analyst with Celent'sAsian monetary Services cluster and writer of the report.

"New mobile offerings like smartphones and tablets area unit dynamical consumers' behavior and expectations," adds KyongSun Kong, Analyst with Celent'sAsian monetary Services cluster and writer of the report. "Customers in Asia area unit more and more victimization mobile devices to consume content, and mobile technology has the potential for increasing consumers' use of technology to each access insurance info and get insurance."

This report focuses on insurance new business purchased through the electronic channel. The report examines the expansion of web users, mobile broadband subscriptions, and smartphone and pill users in Asian countries. it's at property and casualty insurance e-business market size growth trends and on-line product trends, introducing best practices, and creating suggestions for insurers with relevancy rising property and casualty insurance on-line sales.

Posted in: Asia,business,Casualty insurance,Insurance companies